Verizon Droid

PROJECT INFO

Agency: Mcgarrybowen
Role: Design Direction, Design
Work: Branding, Typeface Design, Packaging

Awards:
Gadget of the year - Time Magazine 2009
#1 Hottest Brand - Ad Age 2010
Effectiveness in Advertising - Silver Effie 2011

 

The task was to develop a campaign for a brand new smartphone with the Google Android operating system. I lead the design team to develop a brand identity around the name “Droid.” This included the logo, custom typeface, naming system, and the look and feel which was applied to all touchpoints of the brand including: advertising, packaging, website, digital banners, and in-store graphics. The year of the launch Mcgarrybowen was named “Ad Agency of the Year” by Ad Age.

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