JP Morgan Chase

PROJECT INFO

Agency: Mcgarrybowen
Role: Lead Creative
Work: Branding, Credit Card Design

 

At a certain point, it became necessary for the J.P. Morgan brand to take the reigns and emerge again as it’s own voice within the financial landscape. We dropped all usage of the Chase brand’s look & feel and created a unique identity system for the venerable financial brand that reflected 3 strategic pillars: Character, Strength, & Intelligence. Identity items included: a custom signature, new logotype, brand guidelines, photo style, signage, and credit cards.

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